Während des Lehrgangs werden die Studentinnen eine Fotoausstellung konzeptionieren und in ihrer Freizeit ausführen - Die Dozenten agieren als Kuratoren, Chefkurator Reinhard Nadrchal:


Den Zugang zum Kunstmarkt einschätzen und erlangen. 

"I will speak about the relationship between artist and galleries, and the importance of the necessity of promoting the work of art. Because an artist need talent, but need something more: luck (yes of course), personal skills, and help of a good cultural and art manager."

Talent and something more

The artist needs technique (studies) and talent (intuition) to do an excellent work of art. But after that, what do we do?

The art has got lots of roles, or any. This is not the question for now. Here we need to know what to do with our art, if we want live from it.

Some time ago, there were two figures: patrons and representatives. Today the patrons have become extinct, and there are very few representatives. So, there is only a solution for the artist: to be representative by himself and to sell his own work of art, to win money and finance his own job. You are freelance, welcome to the real world!

In this class I will try to give you some clues to be your own representatives and some minimum requirements to learn how to “move” your work. 


Legal worker
How to draw up a speech (to be coherent with all your work)
Making yourself known (to offer your work to interviews, take part in specialist blogs, to be your own community manager, “puerta fría”)
To combine work (artist and others) is possible (to be faithful to your personal work, to accept other assignments, which is not to sell yourself, but to be intelligent). 

Guest Dozent: Cristina Requena Barcelona

Only two things are a constant in my life: yoga and culture. My mother taught me to look at the world, and take a deep breath before an exam. After that, different yoga teachers taught me to be aware of my breathing and my environment.
I studied laws as my profession, and I worked in that for seven years. After that, I decided to change my life, I was out of the orderly world with long hours at the office and I began new projects. I needed to see another world. Yoga and arts was my answer.
I started to study photography and contemporary art. And at the same time, I begin to work as a teacher, and manage different socio cultural projects. I needed to share what I love, arts and culture, and they should be the living factors for my professional career.
Four years ago I opened Artemisia’s Gallery, a place where people can see art, and if they want they can be active viewers. Artemisia is a place where you can speak and learn about arts. Because culture is not an entertainment, the cultures ask for an intellectual exercise; it’s funny, but if you want to read a book, listen to any song, look at a picture, take a photo… you need to make an intelligent exercise. 
In Artemisia we bet for the culture in general, and for that reason we make exhibitions of arts, and also concerts, theatre, poetry reading, and many other activities. 
At the same time, I coordinate different projects as freelance for other museums or organizations. And I do also different collaborations, such as presentations, talks, etc...
So, more or less, this is Cristina. A young woman who likes to talk, to learn, to share, to enjoy the world of culture, to eat vegetarian food, to spend some time with my friends, to practice yoga, to take photos, etc...